A good mascot logo begins with a strong brand identity. Know your audience, and select a character style that best represents your brand tone : fun, bold, or professional. Simple, yet expressive, raw, but memorable design with clear structure and a lack of organic forms. Opt for bright, bold colors that make an impact but fit with your brand’s color palette. Ensure the mascot logo design can be resized and works great across social media and merchandise. But most of all, give your mascot a personality; it should feel like a face people can get to know. A strong mascot creates awareness, loyalty, and an enduring brand identity.