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KPIs Every Real Estate Agent Should Track for Lead Generation

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  • KPIs Every Real Estate Agent Should Track for Lead Generation

    In the competitive real estate market, tracking Key Performance Indicators (KPIs) is crucial for successful lead generation. At Aajneeti Advertising, we emphasize the importance of identifying metrics that drive results.

    Start by monitoring the number of new leads generated weekly. This helps gauge the effectiveness of your marketing efforts. Next, track your lead conversion rate—the percentage of leads that turn into actual clients. It's also vital to measure the average response time to inquiries, as quick responses can significantly impact conversion rates.

    Another key KPI is the cost per lead (CPL), which ensures your budget is being used efficiently. Finally, analyze the source of leads—whether from online ads, referrals, or social media—to focus on the most productive channels.
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