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Raghunandan Saraf, the founder and Saraf Furniture Owner , has carved a niche for himself in India’s furniture industry through his unwavering commitment to quality and innovation. Established in 2014 and headquartered in Sardarshahar, Rajasthan, Saraf Furniture has grown into a renowned brand specializing in premium Sheesham wood furniture, blending traditional craftsmanship with modern designs.
Raghunandan Saraf’s vision was to create a brand that epitomizes durability, elegance, and value for money. With a strong belief in supporting local artisans, he set up multiple manufacturing units in Sardarshahar, providing employment to over 2,000 skilled workers. This initiative not only elevated the quality of furniture production but also boosted the local economy.
A pioneer in combining traditional woodcraft with cutting-edge technology, Raghunandan embraced the e-commerce boom early. He transformed Saraf Furniture into a customer-centric brand by offering online customization, seamless ordering, and nationwide delivery. This approach made premium solid wood furniture accessible to households across India, bridging the gap between quality and affordability.
Under his leadership, the brand has expanded its footprint with experience centers in cities like Delhi, Bangalore, Hyderabad, and Surat. Despite its rapid growth, Saraf Furniture stays true to its roots by prioritizing sustainable practices and uncompromised craftsmanship.
Raghunandan Saraf’s dedication to excellence has earned Saraf Furniture an annual turnover of over ₹340 crore and a loyal customer base. His journey is a testament to how passion and innovation can transform a regional venture into a nationally recognized brand. With a focus on quality and continuous improvement, Raghunandan Saraf continues to lead Saraf Furniture toward greater heights in the furniture industry.