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Why Video Marketing Continues to Dominate
Video content has become the most powerful tool in digital marketing, with businesses seeing increased engagement, brand awareness, and conversion rates. Research shows that 91% of businesses use video as a marketing tool, and 96% of consumers have watched explainer videos to learn more about a product or service source. Brands that invest in video production services are leveraging these statistics to enhance their marketing strategies.
Key Video Marketing Statistics for 2025
• 81% of marketers say video has directly increased sales.
• 89% of consumers say they have been convinced to buy a product after watching a brand’s video.
• YouTube users watch over 1 billion hours of video content every day.
• Social media videos generate 1,200% more shares than text and images combined.
To see more up-to-date data and insights, check out these video marketing statistics to understand why video should be a core part of any marketing strategy.
What These Statistics Mean for Businesses
With platforms like YouTube, TikTok, and LinkedIn prioritising video content, businesses must adapt or risk being left behind. Working with experienced UK production companies ensures that brands create engaging and professionally crafted content that resonates with their audience.
The Future of Video Marketing
AI-driven content, personalised videos, and interactive media are shaping the next era of video marketing. Businesses that stay ahead of trends and invest in video production services will have a competitive edge in the digital landscape.
References
1. Empowering Brands Through Video - AppTapp
2. Latest Trends in Video Production - Mozello
3. The Power of Video in 2025 - JournoPortfolio
4. The Art and Science of TV Advertising - Consult EXP
5. Why Video is the Future of Marketing - SKTorrent
6. How TV Advertising Impacts Brand Growth - SKTorrent
Video content has become the most powerful tool in digital marketing, with businesses seeing increased engagement, brand awareness, and conversion rates. Research shows that 91% of businesses use video as a marketing tool, and 96% of consumers have watched explainer videos to learn more about a product or service source. Brands that invest in video production services are leveraging these statistics to enhance their marketing strategies.
Key Video Marketing Statistics for 2025
• 81% of marketers say video has directly increased sales.
• 89% of consumers say they have been convinced to buy a product after watching a brand’s video.
• YouTube users watch over 1 billion hours of video content every day.
• Social media videos generate 1,200% more shares than text and images combined.
To see more up-to-date data and insights, check out these video marketing statistics to understand why video should be a core part of any marketing strategy.
What These Statistics Mean for Businesses
With platforms like YouTube, TikTok, and LinkedIn prioritising video content, businesses must adapt or risk being left behind. Working with experienced UK production companies ensures that brands create engaging and professionally crafted content that resonates with their audience.
The Future of Video Marketing
AI-driven content, personalised videos, and interactive media are shaping the next era of video marketing. Businesses that stay ahead of trends and invest in video production services will have a competitive edge in the digital landscape.
References
1. Empowering Brands Through Video - AppTapp
2. Latest Trends in Video Production - Mozello
3. The Power of Video in 2025 - JournoPortfolio
4. The Art and Science of TV Advertising - Consult EXP
5. Why Video is the Future of Marketing - SKTorrent
6. How TV Advertising Impacts Brand Growth - SKTorrent