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The retail vs. e-tail debate rages on as consumers continue to evaluate the pros and cons of online versus offline buying. While physical stores give the advantage of experiencing a product immediately and satisfaction, the online channel offers convenience, product variety, and competitive pricing. Trust is a major factor in the online buying decision—this is the area where online reputation management services Dubai come into play. It is easier for brands with great digital reputations to earn customer trust and swiftly convert this trust into actual sales. In a place known for digital growth, efficient online management of reviews, ratings, and visibility isn't an option; it's a must to keep up in both the e-tail and retail arenas.