What’s the most underrated factor in a successful token launch?

[marcoluther]

One often overlooked factor is strategic token marketing. You can have a technically perfect token, but if nobody hears about it or trusts the brand, it won’t gain traction. A few agencies specialize in crypto-native marketing, combining influencer outreach, community building, and narrative positioning. Partnering with a team that understands these layers can truly amplify your launch.