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A Starbucks Minimalist Social Media Post Coffee Tweet. Starbucks has embraced the power of minimalism in its latest social media campaign. In a recent tweet, the coffee giant posted a single image: a stark white background, one steaming cup of coffee, and the word "Coffee."—no frills, no hashtags, no call to action. The post instantly went viral, proving that sometimes, less really is more. Fans applauded the brand’s confidence and clarity, praising the elegant simplicity that captures exactly what Starbucks sells best.