What metrics should UAE businesses track to measure digital marketing success?

[oliviadaniel]

To measure the success of digital marketing in UAE, businesses should track key metrics such as website traffic, conversion rates, engagement rates, and return on investment (ROI). Monitoring website traffic helps understand user behavior, while conversion rates indicate the effectiveness of marketing campaigns in driving desired actions. Engagement rates on social media reveal how well content resonates with the audience. ROI calculations help assess the overall efficiency of marketing spend, ensuring that strategies align with business goals.