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Customizing an Airbnb clone script involves tailoring it to your specific business requirements. Start by defining your niche, target audience, and desired features. Modify the design for a unique brand identity, including logos, colors, and layouts. Enhance functionality with custom features like advanced search filters, booking options, and payment integrations. Integrate emerging technologies like AI for personalized recommendations or AR for virtual property tours. Testing and user feedback ensure a smooth experience, making your platform stand out in the competitive rental market.