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Tracking campaign success in DeFi is a challenge, yes. With users coming from PR, Twitter, influencers, etc., it's hard to tell what’s working. Most good DeFi marketing agencies use a mix of tools for on-chain data, custom tracking links, and active community engagement. Here’s what works:
One agency, Emergence Media, focuses on real attribution, not just likes and impressions. They combine user analytics and regional tracking to see where users come from. It's not 100% perfect, but far better than guessing.
- UTM links for influencers and social posts
- On-chain analytics for (like Dune, and Nansen) to track real user behavior and campaign impact
- Discord/Telegram for the user growth tracking
- Funnel-based conversion monitoring to track the potential user movement step-by-step.
One agency, Emergence Media, focuses on real attribution, not just likes and impressions. They combine user analytics and regional tracking to see where users come from. It's not 100% perfect, but far better than guessing.