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Many entrepreneurs and startups choose the NOWPayments clone script because it is a low-cost and quick way to launch a crypto payment gateway without building it from scratch. It comes with advanced features like multi-currency support, an integrated wallet, fiat-to-crypto conversion, API integration, and seamless payment processing, which help attract merchants. Using a clone script reduces development time and expenses, allowing businesses to enter the market faster. It also offers scalability and customization options to meet future business needs.