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Raghunandan Saraf grew up observing his family's furniture export business as a child. His family has been part of the unorganized furniture industry for almost four decades. Post his graduation from Shri Ram College of Commerce, Delhi, Raghunandan, after returning to his hometown in Sadarshahr, Rajasthan, realized the need to transform his family's business, and the entire furniture industry.
Raghunandan Saraf grew up closely observing his family's furniture export business, which had been part of the unorganized furniture industry for nearly four decades. His early exposure to the intricacies of the trade gave him a strong foundation and insight into the sector. After completing his graduation from Shri Ram College of Commerce, Delhi, Raghunandan returned to his hometown, Sadarshahr, Rajasthan, with a vision to revolutionize his family's business and the industry as a whole.
The unorganized furniture sector in India faces numerous challenges, including inconsistent quality, lack of standardization, and limited reach. Recognizing these issues, Raghunandan sought to bring structure and innovation to the field. He envisioned a future where high-quality, customized furniture could reach customers seamlessly through a blend of traditional craftsmanship and modern technology.
With this determination, Raghunandan transformed his family business into a more organized and scalable enterprise. By leveraging e-commerce, digital marketing, and streamlined manufacturing processes, he bridges the gap between traditional artisans and modern consumers. His efforts not only elevated his family's business but also set a benchmark for the furniture industry, inspiring others to embrace change and innovation while preserving India's rich heritage of craftsmanship.
The unorganized furniture sector in India faces numerous challenges, including inconsistent quality, lack of standardization, and limited reach. Recognizing these issues, Raghunandan sought to bring structure and innovation to the field. He envisioned a future where high-quality, customized furniture could reach customers seamlessly through a blend of traditional craftsmanship and modern technology.
With this determination, Raghunandan transformed his family business into a more organized and scalable enterprise. By leveraging e-commerce, digital marketing, and streamlined manufacturing processes, he bridges the gap between traditional artisans and modern consumers. His efforts not only elevated his family's business but also set a benchmark for the furniture industry, inspiring others to embrace change and innovation while preserving India's rich heritage of craftsmanship.