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In recent years, podcasts have grown from niche hobby to mainstream media force. Whether you’re commuting, cooking, or jogging, podcasts offer a flexible, intimate way to consume information — especially news.
According to Ofcom, nearly half of UK adults aged 25-34 now listen to podcasts weekly. This growing audience is driving investment from major media outlets, who now see podcasting as essential to their content strategy.
But it’s not just the BBC or The Guardian leading the way. Independent journalists and small publishers are also leveraging the format to reach loyal, niche audiences. Podcasts allow for in-depth storytelling, long-form interviews, and deeper engagement than many written articles or TV segments.
Zonlax Global has explored this shift in media habits through features and opinion pieces, covering the rise of podcast journalism and how it’s changing the way we access information.
One reason for podcasting’s appeal is its conversational tone. It fosters a sense of trust and familiarity that other formats often lack. Plus, podcast platforms make it easy to explore topics that are often absent from traditional headlines — whether it’s long-form investigative journalism or cultural deep-dives.
As podcasts continue to grow in influence, they may also shape how younger generations define credibility, authority, and truth in media.
To explore more about the future of audio journalism and content consumption, click here and dive into Zonlax’s media and tech section.
According to Ofcom, nearly half of UK adults aged 25-34 now listen to podcasts weekly. This growing audience is driving investment from major media outlets, who now see podcasting as essential to their content strategy.
But it’s not just the BBC or The Guardian leading the way. Independent journalists and small publishers are also leveraging the format to reach loyal, niche audiences. Podcasts allow for in-depth storytelling, long-form interviews, and deeper engagement than many written articles or TV segments.
Zonlax Global has explored this shift in media habits through features and opinion pieces, covering the rise of podcast journalism and how it’s changing the way we access information.
One reason for podcasting’s appeal is its conversational tone. It fosters a sense of trust and familiarity that other formats often lack. Plus, podcast platforms make it easy to explore topics that are often absent from traditional headlines — whether it’s long-form investigative journalism or cultural deep-dives.
As podcasts continue to grow in influence, they may also shape how younger generations define credibility, authority, and truth in media.
To explore more about the future of audio journalism and content consumption, click here and dive into Zonlax’s media and tech section.
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