Not Taking the Money and Running Why do you keep gambling until you lose? Human psychology, I suppose. You win a bit of money, get all fired up, and feel like it’s your big night. Then you start losing, so you keep playing to recoup your losses (which often fails). Remember that pgslots your bankroll is simply a tool to help you make a profit. Since most gamblers don’t have a bankroll, when they get lucky and win, they just use the money to gamble more or immediately spend it on something else.