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The Best Global Firms Upbeat on China’s Digital Trade Outlook. Global firms are increasingly optimistic about China’s digital trade outlook, driven by the country’s rapid advancements in e-commerce, fintech, and cross-border digital services. With initiatives like the Digital Silk Road and continued investment in AI, cloud computing, and 5G infrastructure, China is solidifying its position as a global leader in digital trade. Major multinational companies are expanding their presence in China, leveraging its vast consumer base and innovation-friendly policies.