Whilst never profe sing to be exponents of the beautiful game, Sheffield United at least demonstrated glimpses of their intent to combine industry and invention in their pursuit of Coca-Cola Championship promotion at Reading on Friday.Goals from Stephen Quinn, Jamie Ward and David Cotterill, an exquisite long-range strike to seal the victory, responded perfectly to Matt Mills opener and broke Uniteds hoodoo at the Madjeski Stadium, extending their unbeaten league run in the proce s.United, perhaps unfairly, have acquired an unenviable reputation as a long-ball team, and went some way to dispel that myth against a side viewed by many as a team who Ben Zobrist Jersey play the game as it should be. Although the Total Football mantra will not have been invented with Reading Football Club in mind, it is nonethele s a principle that manager Brendan Rodgers steadfastly refuses to abandon.We looked sloppy: BlackwellAnd the script appeared to have been written for Uniteds travelling supporters when Readings new signing Matt Mills put Reading ahead. Winning only twice at Reading since 1998, some lacklustre marking from Uniteds defence was true to form and allowed the high-profile signing from Doncaster Rovers to ghost in unnoticed and bundle Gylfi Sigurd sons cro s past the helple Jason Heyward Jersey s Mark Bunn.Stephen Quinn, on the receiving end of some rough treatment from the crowd recently, answered his critics in the best way po sible by firing United level. Ched Evans, United manager Kevin Blackwells marquee 3m summer signing, fired the ball Fergie Jenkins Jersey acro s the face of goal and the Irishman reacted quicker, showing admirable composure to steer the ball past Adam Federici and into the roof of the home goal.Once we got our goal we never looked back, Blackwell said.We were a little bit sloppy at the start and that gave them a foothold.We wrestled that off them, though, and showed good tenacity by not feeling sorry for ourselves.Not content with drawing level, United pre sed to forge Steve Cishek Jersey an advantage in the game and Jamie Ward was the man who delivered albeit with generous a sistance from goalkeeper Federici. On the day his fellow Australians saw the Ashes slip away from them at The Oval, Federici suffered similar fortune when he allowed Wards shot to squirm through his body and into the goal.After being teed up by Andy Taylor, Wards shot was straight at Federici and should have caused the goalkeeper little problems, but from there United never looked in danger of letting their fortuitous advantage slip away.It was one of those things that happens in this busine s, Blackwell, Joe Maddon Jersey a former goalkeeper himself, said.Federici redeemed himself somewhat with a good stop to deny substitute Ryan France, but was powerle s to stop Cotterills 20-yard strike in injury time which sealed the points a goal fit to grace any fine footballing encounter.This time joy for Ward after scoringAnyone who has seen us realises that weve got a bit of style, Blackwell added.Theres no point in having pre-conceived ideas about how you must go about things. You react to circumstances and situations.We showed good movement of the ball and could, on another occasion, have ended up with four or five.