Discussion on Building an Intent Data Bank

[brandonsoros91]

Has anybody done work on an intent data bank for marketing purpose, for strategy? This seems like it is a great concept for collecting, cataloguing and analyzing buyer intent signals across multiple sources!! Infinitely the concept could be a repository where every click, search behavior, engagement signal will be collected and mapped in terms of engaged potential buying stages. So this intended application could help sales teams more effectively qualify leads more efficiently, organize outreach at scale, including personalization. The more structured and holistic structure, the better predictive insights it could deliver. Would be keen to know if anyone's wasting investment in this for import potential lead qualification and targeting!