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Greetings! Has anyone here ever used a mascot as part of their brand identity? I’m working with a fun, youth-focused startup and thinking a mascot could give us that extra personality boost—but I’m also a little worried it might feel gimmicky or too niche. Would love to hear how it’s worked (or not worked) for others.
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Yeah, mascot branding can be super effective if it’s done with intention. It really depends on the tone of your brand and how consistently you use the character. I found this awesome breakdown on mascot branding from Clay—super insightful. They cover how mascots build emotional connection, give your brand a face, and how to avoid common pitfalls (like being overly cutesy or off-brand). Great real-world examples too. Definitely worth a read before you commit to the idea.
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