Which AdSense Alternative Pays the Most in 2025?

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As digital publishers seek to maximize ad revenue, many are exploring AdSense alternatives that offer higher RPMs (revenue per thousand impressions), better support, and more flexible revenue-sharing models. Below is a roundup of the top contenders for the “highest‑paying” ad networks in 2025, based on reported RPMs, guaranteed uplift, and real‑world publisher data.


Key Evaluation Criteria

• Average RPM – What publishers earn per 1,000 pageviews.
• Revenue Guarantees – Whether the network promises a minimum uplift or RPM guarantee.
• Traffic Requirements – Eligibility thresholds (e.g., minimum monthly pageviews).
• Support & Optimization – Access to dedicated account managers, ad ops teams, and technical support.

Raptive (formerly AdThrive)

• Average RPM: Users report a lift of $20 on average per thousand impressions when switching from other platforms, with a guaranteed 20% revenue increase (and Raptive will pay the difference if targets aren’t met).
• Requirements: Minimum 100,000 monthly pageviews, predominantly US traffic.
• Why It Pays: Premium publisher partnerships with bespoke ad layouts and 24/7 consulting ensure high eCPMs.

Mediavine

• Average RPM: Typically $11–$14 per 1,000 impressions; anecdotal reports of RPMs hitting $40–$49 in top‑performing niches (e.g., food/recipe blogs).
• Requirements: At least 50,000 monthly sessions and high‑quality content.
• Why It Pays: Strict quality controls, diverse ad formats (video, display, native), and robust optimization drive strong RPMs.

Publift

• Average Uplift: Clients see an average 55% boost in ad revenue versus baseline AdSense performance.
• Requirements: Open to mid‑ to high‑traffic publishers; managed service model.
• Why It Pays: Programmatic ad tech + hands‑on optimization by ad‑tech experts yields higher fill rates and eCPMs.

Setupad

• Guaranteed Boost: At least a 30% increase in revenue over AdSense, with some publishers reporting even greater uplifts.
• Requirements: 100,000+ visitors/month, must adopt all Setupad demand sources.
• Why It Pays: Lightweight header bidding code, server‑to‑server integrations, and a dedicated account executive for each publisher.

Ezoic

• Average RPM: Reported increases from $7.99 last year to $11.47 this year for publishers who switch on header bidding and machine learning optimizations.
• Requirements: No strict traffic minimum; different “Levels” scale features with pageview counts.
• Why It Pays: Access to thousands of demand partners, AI‑driven ad placement, and robust A/B testing tools.