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In India, advertising for betting websites is subject to strict regulations. However, some platforms offer suitable and compliant options for promoting betting-related content:
SEO & Content Marketing – Since mainstream platforms like Google and Facebook restrict betting ads in India, focusing on organic traffic through blogs, affiliate content, and SEO-optimized articles is a safer and highly effective approach.
Native Advertising Networks – Platforms like 7Search PPC, MGID, Taboola, and Outbrain allow native ads that blend in with editorial content. While restrictions apply, carefully worded campaigns related to sports tips, fantasy leagues, or entertainment can pass moderation.
Banner Advertising Networks – Services like 7Search PPC, PropellerAds, RichPush, and Adsterra offer banner ads that can reach mobile and desktop users. They’re widely used for gambling promotions, including betting sites, and allow for geo-targeting to focus specifically on Indian traffic.
Affiliate Networks – Working with betting affiliate networks (e.g., Income Access, Bet365 Affiliates, or 1xBet Affiliates) allows promotion through partners who already have an audience. This approach is more indirect but helps build traffic and conversions.
Telegram & WhatsApp Marketing – Though unofficial, these messaging platforms are popular in India for direct communication and user engagement. Many betting platforms use them for community building, offers, and real-time tips.
Email Marketing – A compliant, opt-in email list can be a powerful tool for betting platforms to send promotions and betting tips directly to users.
Always ensure your campaigns comply with Indian laws and digital advertising regulations. Betting advertisements are restricted on most mainstream platforms, and any misleading or explicit promotions can lead to penalties.
SEO & Content Marketing – Since mainstream platforms like Google and Facebook restrict betting ads in India, focusing on organic traffic through blogs, affiliate content, and SEO-optimized articles is a safer and highly effective approach.
Native Advertising Networks – Platforms like 7Search PPC, MGID, Taboola, and Outbrain allow native ads that blend in with editorial content. While restrictions apply, carefully worded campaigns related to sports tips, fantasy leagues, or entertainment can pass moderation.
Banner Advertising Networks – Services like 7Search PPC, PropellerAds, RichPush, and Adsterra offer banner ads that can reach mobile and desktop users. They’re widely used for gambling promotions, including betting sites, and allow for geo-targeting to focus specifically on Indian traffic.
Affiliate Networks – Working with betting affiliate networks (e.g., Income Access, Bet365 Affiliates, or 1xBet Affiliates) allows promotion through partners who already have an audience. This approach is more indirect but helps build traffic and conversions.
Telegram & WhatsApp Marketing – Though unofficial, these messaging platforms are popular in India for direct communication and user engagement. Many betting platforms use them for community building, offers, and real-time tips.
Email Marketing – A compliant, opt-in email list can be a powerful tool for betting platforms to send promotions and betting tips directly to users.
Always ensure your campaigns comply with Indian laws and digital advertising regulations. Betting advertisements are restricted on most mainstream platforms, and any misleading or explicit promotions can lead to penalties.