Technology is the Backbone for Future Growth of MSMEs: Insaraf Furniture

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When we talk about success stories in India’s furniture industry, Insaraf Furniture always comes up as a name people trust. Known for its high-quality solid wood products and focus on customer satisfaction, the brand has built a loyal customer base over the years. Behind this success is Raghunandan Saraf, the founder and CEO, who has not only scaled his business but also inspired other entrepreneurs with his practical advice.

Recently, during a fireside chat at MSME Sparks 2025, Raghunandan Saraf shared his thoughts on what the future holds for micro, small, and medium enterprises (MSMEs) in India — and his message was clear: technology is no longer optional, it’s essential. Why Technology is Non-Negotiable for MSMEs


According to Raghunandan Saraf, the pace at which technology is changing the way we live and shop means MSMEs have no choice but to adapt quickly. “Technology is not something we can choose to have or not to have; it is the backbone for MSMEs,” he said.

For a business like Insaraf Furniture, technology is deeply woven into everyday operations — from digital marketing campaigns that reach customers across India to AI tools that help improve customer interactions. Saraf explained that without these tools, it would be nearly impossible for MSMEs to compete in today’s market. AI and Digital Marketing: The New Drivers of Growth


In today’s business environment, Raghunandan Saraf believes that artificial intelligence (AI) is a game-changer. But for MSMEs, the bigger immediate focus should be on digital marketing.

As he put it, “It’s marketing first and operations later.” This means that attracting customers through social media, search engines, and online ads should be a priority. Once people know about your brand, then you focus on delivering great products and services.

At Insaraf Furniture, digital marketing has helped them reach customers in places where they don’t even have physical stores. It’s also allowed them to interact directly with buyers, understand their needs, and offer them exactly what they want. Outsourcing Tech Needs for Better Efficiency


Many MSME owners worry that they don’t have the technical know-how to manage all this new technology. Raghunandan Saraf had simple advice for them: outsource.

Instead of trying to do everything in-house, partner with bigger tech companies or specialists who can set up the right systems. This frees up time and resources so you can focus on what you do best — running your core business. For Insaraf Furniture, outsourcing certain tech functions has meant smoother operations and a better customer experience. Customer Experience is the Real Game-Changer


While Saraf acknowledges that technology can enhance customer experience, he also admits that we are still a little way off from delivering a perfect, fully tech-driven buying journey. “Maybe in the future, we will have technology that provides the right experience,” he said.

For now, Insaraf Furniture focuses on blending technology with human connection. One unique initiative is their program where potential buyers can visit the homes of existing customers to see how the furniture looks and feels in a real setting. This builds trust and gives customers confidence in their purchase. Challenges MSMEs Still Face


Even with technology, there are still some pain points for MSMEs, and Raghunandan Saraf didn’t shy away from addressing them. One of the biggest issues is the taxation structure.

He made it clear that MSMEs aren’t asking for lower taxes, but for more clarity in how taxes are defined and applied. The current system often forces business owners to spend a lot of time on compliance instead of growth.

Another challenge is clarity in the policy framework for e-commerce. While online platforms have opened up global markets for Indian MSMEs, Saraf believes we’re still in the early stages. Once regulations become clearer, the potential for international sales will explode. Access to Capital is Improving


Not all the news is challenging, though. Saraf pointed out that access to funding for MSMEs has improved significantly compared to five years ago. This makes it easier for entrepreneurs to invest in technology, expand their product lines, and reach new markets. Advice for Young Entrepreneurs


One of the most important takeaways from Raghunandan Saraf’s talk was his advice to new MSME business owners:

1. Have the right product – Make sure what you’re selling truly meets customer needs.
2. Listen to experienced mentors – They’ve been through the ups and downs and can save you from common mistakes.
3. Stay true to your product – Quality and honesty will always win in the long run.

For Insaraf Furniture, staying true to their promise of delivering premium Sheesham wood furniture has helped them stand out in a competitive market. How Insaraf Furniture Retains Customers


In an industry where customers have endless options, Insaraf Furniture has built loyalty by being innovative. The “visit-an-existing-customer” program mentioned earlier is just one example. They also focus on after-sales support, ensuring that every customer feels valued long after the purchase is made. The Road Ahead for MSMEs


Looking forward, Raghunandan Saraf is optimistic. He sees a future where MSMEs are more tech-savvy, better connected to global markets, and supported by clear policies. But he’s also realistic — success will require adaptability, customer focus, and a willingness to embrace change. Final Thoughts


The story of Insaraf Furniture is proof that with the right mix of tradition and technology, MSMEs can thrive even in a competitive and fast-changing market. Raghunandan Saraf’s journey shows that investing in technology isn’t just about keeping up — it’s about staying ahead.

For entrepreneurs ready to take the leap, his message is simple: embrace technology, stay true to your product, and always put the customer first. Do that, and the future will be yours.