It depends on who you hire. Many agencies overpromise and underdeliver. But if you work with a team that truly understands token lifecycles, community building, and launch timing, it can be the best investment you make. We partnered with a team that offered end-to-end token marketing from narrative crafting to launchpad strategy and it played a huge role in getting our early momentum. Without that, I doubt we would've reached our fundraising targets.