Why is book marketing important for authors and publishers?

[publishingmojo]

Book marketing is crucial for authors and publishers because it builds awareness, attracts readers, and drives sales. In a crowded market, effective book marketing strategies help your book stand out and reach its target audience. By using tailored promotional tactics and leveraging various platforms, marketing ensures that your book gains visibility and engages potential readers, leading to increased interest and sales. Without strong marketing, even the best books might struggle to find their audience.