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Digital technologies are changing business processes everywhere. Digitalization is especially important for small businesses. If he is not tied to a specific location, such as a shoe repair shop, hairdresser or tailor, but sells goods or services that are not dependent on location, he has a direct path to online. It can interact with customers and employees through software and cloud systems. Modern technologies will open up new sales channels for a small business, help analyze consumers, quickly transfer and receive payments, and even get loans from banks. How can small businesses reformat their processes to keep up with the times?
1. Learn how to promote yourself online. It is one of the most effective advertising channels. There are many specific tools: contextual advertising, professional resources, thematic forums, social networks, working with bloggers, YouTube channels. For example, you can set up an advertising campaign on social networks in such a way that the ad is shown only to the target audience — by gender, age, place of residence, interests, etc. The more the advertiser is willing to pay per click, the greater the reach of the audience he will receive.
2. Choose a technological bank. When choosing a bank, in addition to standard requirements (reliability, tariffs, operational capabilities, etc.), it is necessary to take into account how capable it is of serving businesses in the digital age. It should have convenient online services and require a minimum of paper documents from customers, it should have applications for smartphones. In a digital bank, remote customer service systems play a major role. A technological bank provides the functions of fast mutual settlements between clients of one bank, instant opening of accounts, as well as information aggregators for clients. All payments, invoicing, loan decisions need to happen very quickly.
1. Learn how to promote yourself online. It is one of the most effective advertising channels. There are many specific tools: contextual advertising, professional resources, thematic forums, social networks, working with bloggers, YouTube channels. For example, you can set up an advertising campaign on social networks in such a way that the ad is shown only to the target audience — by gender, age, place of residence, interests, etc. The more the advertiser is willing to pay per click, the greater the reach of the audience he will receive.
2. Choose a technological bank. When choosing a bank, in addition to standard requirements (reliability, tariffs, operational capabilities, etc.), it is necessary to take into account how capable it is of serving businesses in the digital age. It should have convenient online services and require a minimum of paper documents from customers, it should have applications for smartphones. In a digital bank, remote customer service systems play a major role. A technological bank provides the functions of fast mutual settlements between clients of one bank, instant opening of accounts, as well as information aggregators for clients. All payments, invoicing, loan decisions need to happen very quickly.
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