How to measure token marketing performance?

[dinastafi]

Track performance through KPIs like community growth (Telegram/Discord/X followers), website traffic, email signups, token marketing transaction volume, and engagement rate. UTM links and Google Analytics help track campaign-specific traffic. Monitor impressions, CTR, and conversions for paid ads. Tools like Dune Analytics or Nansen can provide on-chain insights. For airdrops and influencer campaigns, use referral codes to measure impact. Also track sentiment across social channels and forums. A data-driven approach ensures you optimize your campaigns and spend your budget where it counts.